Bing gives Microsoft an online PR boost

Bing gives Microsoft an online PR boost

Microsoft's search engine Bing increased its share of the US search market in December, recording a six per cent rise in queries, according to new data from comScore.

The analyst's figures show Bing handled 1.39 billion search queries during the month, news that could boost the site's profile with search engine marketing professionals.

Overall, Microsoft sites saw their market share increase by 0.4 percentage points to 10.7 per cent.

Google remained the dominant force in the US search market, with 65.7 per cent of market share. During the month, its sites handled 9.7 billion searches, putting it ahead of Yahoo! in second with 2.5 billion queries.

Yahoo!'s total market share declined by 0.2 per cent in December to 17.3 per cent.

The Ask Network and AOL saw searches through their sites decline last month, with Ask dropping one per cent to 545 million queries and AOL falling four per cent to 383 million. Their market shares dropped by 0.1 per cent and 0.2 per cent respectively.

Microsoft launched Bing in May 2009.

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