Britons are 'most frequent' users of search engines
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Businesses in the UK that looking to use search engine marketing as a route to their customers might be buoyed to learn that UK residents are the leading users of search engines, according to one study
Nielson/NetRatings found that search engines reached out to 85 per cent of internet users in the UK in 2006. This compared to 83 per cent in Spain and France and 77 per cent in the US, e-consultancy reports.
The research company also claimed that 256 million people worldwide used a search engine in December 2006, while the number of visitors for the year as a whole grew by ten per cent on the previous year.
In news which might interest enterprises interested in search engine optimisation, Hitwise found that search is the largest website category in the UK, with its share of the internet market growing by 22 per cent year-on-year in December 2006.
According to the Georgia Institute of Technology, 85 per cent of internet traffic is driven through search engines – though 75 per cent of users never scroll past the first results page.
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