Could Flash search change internet marketing rules?

Could Flash search change internet marketing rules?

New developments in Flash search indexing could lead to significant changes in search engine optimisation (SEO) strategies.

Adobe has revealed that it is providing its Flash Player technology to Google and Yahoo! to help the two engines make improvements to their search indexing of Flash SWF file formats.

This could eventually lead to greater visibility of Flash content to search engines, helping web users to find more of the kind of information they are looking for, Adobe said.

According to Mashable, this development could rewrite the rules of SEO, which have historically suggested that those looking to improve search rankings should avoid Flash content as it is not easily picked up by engines.

"We are initially working with Google and Yahoo! to significantly improve search of this rich content on the web and we intend to broaden the availability of this capability to benefit all content publishers, developers and end users," commented David Wadhwani of Adobe.

Google has already started rolling out the Flash Player technology across its engine and has developed an algorithm that looks at text in Flash elements such as buttons and banners, according to a recent Official Google Blog posting.

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