FTSE firms need to 'reassess mobile search engine optimisation'

FTSE firms need to 'reassess mobile search engine optimisation'

Companies in the FTSE 100 need to invest more in mobile search market optimisation, a new study suggests.

Brand Attention's research into mobile search engines examined the presence of FTSE 100 firms on Google.co.uk compared to Google Mobile Web – and discovered a considerable gap between the two.

While 90 per cent of FTSE 100 companies have homepages listed as the first search result when conducting an online search by name, only five per cent can boast the same ranking on mobile searches.

And although 13.5 per cent of the firms had homepages listed on the first page of Google.co.uk's results for a keyword search, only 1.5 per cent were ranked as highly on Google Mobile Web.

Howard Furr-Barton, managing director of Brand Attention, told Netimperative that FTSE 100 companies need to future-proof their websites to enable compatibility and compliance with W3C standards.

"Simple changes to websites to make them compatible can have a dramatic effect on search engine optimisation positioning on both Google.co.uk and Google Mobile Web UK," he added.

Earlier this week, research by PricewaterhouseCoopers revealed that the internet's share of all advertising revenues increased to 11.4 per cent in 2006 from 7.8 per cent in 2005.

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