Google seeks to 'make web faster'

Google seeks to 'make web faster'

Internet search engine Google has launched its own masterclass in making web services faster for the online community.

The organisation believes that a knowledge-sharing approach between companies is the key to the continued evolution of web service provisions and is leading by example with the launch of code.google.com/speed.

A statement from Google read: "To optimise the speed of web applications and make browsing the web as fast as turning the pages of a magazine, we need to work together as a community, to tackle some larger challenges that keep the web slow."

According to the internet giant, these challenges - which have an impact on search engine marketing - include the updating of protocols that were appropriate only to the early stages of networks and interactive web applications, and a renewed focus on performance targets.

Google cites the 100 times improvement in JavaScript speed as a particular success story in the sector during the last ten years.

The search engine recently launched its own 'Be a Gmail Ninja' campaign, designed to encourage users to improve their email efficiency with better inbox filtering.

News brought to you by ClickThrough - specialists in Search Engine Optimisation and Internet Marketing.

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