Google to offer greater privacy protection
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Google has announced that it is to introduce new measures to protect the privacy of users of its search engine.
The Mountain View company, in its first-ever statement on how long it will retain user information, told the Associated Press that it will remove identifying data from its system every 18 to 24 months.
Google – whose search facility is a vital channel for those looking to improve search engine marketing – has been applauded in some quarters for the decision.
Ari Schwartz, deputy director of the center for democracy and technology in the US, called it an "extremely positive development".
"It's the type of thing we have been advocating for a number of years," he told the news agency.
The new move will see Google wiping out eight bits of the internet protocol address – which identifies the origin of specific search requests – and depersonalising computer cookies.
Even competitors of Google rely on its offerings such as Google Search Engine Optimisation and AdWords, according to Donna Bogatin of ZDNet.
For example, Yahoo! and Microsoft pay for AdWord, while AOL's sponsored links are at Google.
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