Google trial TV ads
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Search giant Google is to step beyond the online marketing sphere with a new foray into the world of television.
The company has partnered with EchoStar and Astound Cable in order to trial its new TV Ads offering. Advertisers will bid for advertising space as with Google's AdWords service, and will be able to plan and update their campaigns online.
According to Google, advances in set-top-box technologies should make this latest excursion more useful in terms of metrics to advertisers.
The Mountain View-based search engine moved to affirm that any data collected would remain anonymous. Speaking to CNET.com, Keval Desai, director of product management for Google TV Ads, said: "We are not targeting households or individuals. We want to be cautious about user privacy."
The news comes as recent research from PricewaterhouseCoopers revealed that online marketing expenditure in the UK surpassed £2 billion in 2006, overtaking that spent on national press.
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