Internet marketing services 'must concentrate on website usability'

Internet marketing services 'must concentrate on website usability'

Brands have been advised to concentrate on the performance of their websites over the Christmas period so as to take advantage of the high number of people intending to make purchases at this time.

Figures from OpTier's latest survey have indicated that 70 per cent of shoppers in the UK intend to spend an average sum of £220 of their holiday budget on the web, but that one in six are deterred from completing transactions by under-performing sites.

Senior vice-president of operations at the company Colin Rowland noted that, "in the last 18 months, customer expectations of their online experience have evolved significantly".

And those involved in website marketing services may benefit from optimising their company pages as 41 per cent of respondents stated they consider 'simple and reliable processes' to be the most important part of buying online.

Firms may also profit from targeting people over lunchtimes, as statistics from IMRG Member Retail Decisions recently revealed that - on December 7th - £1.4 million was spent in one minute, at 13:43 GMT.

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