Internet marketing services set for growth as global search grows 46%
by ClickThrough | 26 Jan 2010
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The global search market showed "extraordinary" growth last year, expanding by 46 per cent between December 2008 and December 2009, according to a new report from comScore.
In news that could provide a significant boost to search engine marketing, there were 131 billion searches conducted by people over the age of 15 from home and work locations last month.
The United States was the largest individual search market, accounting for 22.7 billion, or 17 per cent, of all queries.
China was in second place with 13.3 billion searches, followed by Japan and the UK.
Google remained the dominant force in the market, handling 87.8 billion searches in December, or 66.8 per cent of all queries. This was 58 per cent higher than its search volume for December 2008, comScore said.
Yahoo! came second with 9.4 billion searches, followed by Chinese search engine Baidu with 8.5 billion.
Microsoft sites, including the Bing search engine launched in May 2009, were fourth with 4.09 billion searches, up 70 per cent on December 2008.
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