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Microsoft's search engine Bing is slowly chipping away at the dominance of Google and Yahoo! in the US market, according to new figures. The latest data from comScore, which may ......
Businesses are increasingly using online marketing channels such as social media to boost their email campaigns, according to new research. Harvey Raybould of Compila recently social media, such as blogs, ......
Organic and paid search often require very different skill sets and approaches, but with a mixture of the two, firms can develop a successful marketing blend, according to one expert. ......
Creating content for social media sites that engages users and keeps them on a site for longer is becoming an increasingly important element of successful web marketing, it has been ......
The UK's Advertising Standards Agency (ASA) could be granted new powers to regulate marketing messages that appear on company websites and "non-paid for space" on the internet such as social ......
Companies looking to use organic search as a way of boosting their online profile have been warned of the dangers of "over-optimisation". Writing on Search Engine Watch, Eric Enge said ......
Spending on internet-based marketing is set to overtake budgets for print ads for the first time ever in 2010, a new report has shown. A survey of more than 1,000 ......
A new feature for the Google Content Network aims to make it more straightforward for brand marketers to specify where their ads are displayed, it has been announced. Dan Freidman ......
Marketers can sometimes make the mistake of thinking the hard part is once they have set their Google AdWords campaign rolling - but according to one expert, the real work ......
Media buyers are channelling more of their TV advertising budgets towards online video in an attempt to increase brand awareness, according to a new study. The report from ad network ......