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Marketers can sometimes make the mistake of thinking the hard part is once they have set their Google AdWords campaign rolling - but according to one expert, the real work ......
Media buyers are channelling more of their TV advertising budgets towards online video in an attempt to increase brand awareness, according to a new study. The report from ad network ......
Google's announcement that its Chrome browser will offer automatic translation of websites in a number of languages could prove significant for companies looking to boost their traffic through organic search, ......
The term search engine marketing has been around for almost a decade, but its meaning has slowly changed, according to one expert. Search Engine Land editor-in-chief Dan Sullivan said that ......
Visits to social networking sites Twitter and Facebook via mobile internet browsers showed triple-digit growth during January, according to new figures from comScore. In news that may be of interest ......
National advertisers can now include click-to-call phone numbers in their ads for mobile devices with full internet browsers. Google's pay per click marketing service AdWords had previously offered clickable numbers ......
Website visitors brought in from sponsored links are more likely to make a purchase than those from organic search, but how do firms ensure their paid ads get clicked in ......
Social network Twitter is planning to launch its own search ad platform and could have a system ready to go live by the summer, an expert has claims. Writing on ......
Yahoo! aims to become the search engine of choice for online marketers by offering a unique combination of "science, art and scale", chief executive Carol Bartz has said. Speaking at ......
Google has introduced a new feature in the US that could provide a valuable boost for businesses looking to attract customers from their local area. The Nearby option could complement ......