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Utilising expanded online PR strategies could be key to improving returns during a slowing economy, an expert has stated.Effective online PR can do much to obtain positive news coverage as ......
Small to medium-sized firms may benefit from increased spending on marketing techniques such as search engine optimisation (SEO) during the credit crunch, according to an industry expert.Times of economic downturn ......
VisitBritain is embarking on plans to analyse its pay per click (PPC) keywords in order to provide content in line with what its visitors are interested in, it has emerged.According ......
The number of searches made for terms relating to saving energy has seen a significant increase in the last 12 months, according to new figures from Hitwise.Posted by Hitwise UK ......
There are just five search engines that are standing between Google and a lead in all of the global online search markets, according to the Financial Times (FT).The newspaper states ......
Businesses looking to boost both online and offline custom would do well to ensure web users can easily access company locations from their website, it has been advised.Writing in his ......
Spending on online advertising will grow at a slower rate than previously forecast in 2008 and 2009, Jefferies & Company has said.However, the investment bank noted that the performance-based nature ......
The rise of social media among consumers has meant that businesses are increasingly looking to the channel as a means of marketing their goods and services.However, these same companies are ......
Google kept its lead in the US market for online search during August, according to new figures.More than 71 per cent of searches carried out in the US took place ......
Marketers may need to adopt a different approach to search engine optimisation (SEO) following the rollout of Google Suggest for the Google homepage, according to Graham Charlton of E-consultancy.The expert ......