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Gathering information about an online audience can be immensely valuable in targeting ad campaigns at the most relevant groups, but who owns the data that is collected? According to the ......
Any successful internet marketing campaign will involve a mixture of search, social media content and pay per click (PPC) services, as each can bring their own particular strengths to increasing ......
Local newspaper websites and the adverts they host are considered the most trusted online content among North American internet users, according to a new poll. The survey by comScore for ......
The spread of smartphones has made mobile marketing a viable option for brands but now it is here, what should companies do with it? In a column for Search Engine ......
Neurological studies have shown that badly performing websites increase stress levels in users. Analysis of volunteers' brainwaves carried out by consumer experience consultancy Foviance and software firm CA found that ......
Google has announced the launch of "the next generation of ad serving technology" designed to help online publishers maximise the amount of money they generate from their content. On the ......
With Twitter co-founder Evan Williams announcing that the social network set a new record for daily traffic last month, marketers have been reminded not to overlook the value of such ......
Microsoft and Yahoo! have received unrestricted clearance from the US Department of Justice and the European Commission to proceed with their agreement to create a "unified search marketplace", the companies ......
Companies are increasingly looking to harness the power of TV and online advertising in order to raise customer response rates, an expert has claimed. Eva Berg-Winters, senior manager and new ......
Google has offered pay per click marketers some tips on targeting the growing number of consumers that access the web via a mobile handset. On the Inside AdWords blog, Emily ......