Internet Marketing News

One paid search specialist has highlighted two new features that "every PPC manager should try".
Melissa Mackey of Search Engine Watch said the first new tool that could boost pay per click marketing is Google's Campaign Experiments.
Originally launched in beta form in June, the feature was rolled out to all US advertisers last month.
It allows marketers [...]

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Google has added a new course to its AdWords Online Classroom for users of its paid search services.
Jason Shafton of the Inside AdWords team said the tutorial is designed to help pay per click marketing teams get the most out of the Opportunities tab.
This feature generates ideas for keywords, keyword bids and budgets to maximise [...]

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Conversion rates are an important factor of any online advertising campaign, according to one pay per click (PPC) specialist.
Industry expert Scott Smigler wrote in an article for Practical Ecommerce that firms can boost their PPC marketing through foreknowledge and research.
He stated: "A high conversion rate enables you to more aggressively target your market since any [...]

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Users of Yahoo!'s paid search services have been urged to start the transition of their account to Microsoft's adCenter.
A post on the Yahoo! Search Marketing Blog encouraged pay per click marketing accountholders to complete the transfer before Yahoo!'s ad serving switches across in mid-October.
Once this is complete, companies will be able to reach an estimated [...]

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All online marketing communications are to come under the oversight of the UK's Advertising Standard Authority (ASA), the watchdog has announced.
Under its current remit, the organisation monitors ads in paid-for spaces and sales promotions.
From March 2011, however, its Code of Non-broadcase Advertising, Sales Promotion and Direct Marketing – including rules on misleading messages, the protection [...]

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