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Pay per click (PPC) advertising has become one of the most popular methods of marketing on the internet because it offers instant exposure to potential clients and a shortcut to ......
Companies that use Facebook's fan page feature can receive a significant boost to sales, word-of-mouth marketing and customer loyalty, according to a new academic study. Utpal Dholakia, an associate professor ......
A review by Canada's privacy watchdog, a formal complaint filed with the US Federal Trade Commission and a user "revolt" over Google Buzz may prove to be the search engine's ......
Both new and experienced users of Google AdWords could see their online marketing efforts improved by gaining the service's professional certification, it has been claimed. Melissa Mackay of Search Engine ......
Savvy online marketing has been a crucial element in helping some online retailers to not only survive the downturn, but increase their profile and business, according to one expert. Writing ......
Social media, such as blogs and Facebook pages, is becoming an increasingly important tool for helping small firms to identify and attract new customers, research has found. The Small Business ......
Optimising images and videos for search engines can help firms get the most out of their website. Whether companies are dealing with double-digit growth or battling against the effects of ......
Consumers making online purchases from multichannel retailers will expect to be able to make returns at their local store - but many companies are damaging their chances of repeat business ......
Getting ranked on the first page of search engine results is an essential element of building a strong online profile for small businesses, but the methods companies like Google use ......
Google's new Gmail feature Google Buzz promised to cut through the noise of social media but it seems it has already created some unhappy feedback from users.The application was launched ......