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Google has introduced a new analysis toolbar for the Campaigns tab of AdWords accounts to help marketers assess the performance of their ads. Writing on the Inside AdWords blog, ......
Microsoft sites including Bing saw their share of the US search market increase by one per cent in January, according to the latest figures from Nielsen. MSN, Windows Live and ......
With a recent survey finding 40 per cent of online purchasers have been influenced by offline content, companies need to be aware of having a balanced marketing mix, an expert ......
Google has unveiled a new feature for its AdWords service that provides bid simulation data to help marketers reduce their overall costs or increase website traffic. Bid ideas is designed ......
Universal paid search is set to become the hot trend in online marketing in 2010, an expert has said. Alex Cohen told Search Engine Watch that universal paid search represents ......
Google has unveiled Google Buzz, a new feature intended to help Gmail users cut through the "noise" of social networks to find the topics that fit with their interests. It ......
PR and marketing campaigns aimed at mobile devices show significantly higher levels of ad awareness, brand favourability and purchase intent than normal online advertising, according to a new report. The ......
Ever since Google introduced universal search in 2007, results pages have listed images, video, online shopping sites and blog posts alongside websites - and by adapting their search engine optimisation, ......
Businesses could be set for marketing boost thanks to a new Google Maps product apparently being developed in the United States. Search Engine Land news editor Barry Schwartz said he ......
Regularly reviewing pay per click (PPC) keywords and their relationship with search terms is crucial to developing a successful campaign, an expert has claimed. Writing on Search Engine Watch, Jason ......