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Web users 'consider vouchers in search results' | 01 Aug 2008

A survey of US consumers has revealed that the majority are more likely to click on a search result link if they know they can access a money-off voucher on ......

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'Increase PPC click-throughs with keywords, ad quality' | 31 Jul 2008

An expert at Yahoo! has offered advice on how companies can best increase their click-through and conversion rates via paid search.Yahoo! content quality analyst Noah Belson said in a Search ......

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Research reveals most popular UK websites | 30 Jul 2008

A new study by Nielsen Online has revealed which websites proved to be the most popular among UK web users during the month of June.Comparing the data with figures collected ......

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Travel firms 'should make internet marketing more flexible' | 30 Jul 2008

Companies operating in the travel sector may be able to combat the current economic climate by adopting a more flexible internet marketing strategy.This is according to Roamfree.com chief executive Chris ......

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Keywords 'essential for SEO' | 28 Jul 2008

In order to implement an effective search engine optimisation (SEO) strategy, websites should be sure to focus on their selection of keywords.This is according to Shaun Oakes, writing on the ......

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Report says online advertisers should use effective search marketing strategies | 25 Jul 2008

There are numerous ways in which online advertisers can effectively monitor the success rate of their marketing strategies, it has been reported.In the Search Marketing Benchmark Guide by MarketingSherpa, it ......

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Study says firms are spending more' on search marketing | 24 Jul 2008

The global spend on search engine marketing has risen by 30 per cent this year, a new report has indicated.Authors of Marketing Sherpa's 2009 Search Marketing Benchmark Guide have asserted ......

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Ad budgets make more room for online channels | 23 Jul 2008

Companies are spending more of their marketing budgets on internet-based campaigns than they were in 2005, a new report has revealed.Almost a quarter of ad budgets are now spent on ......

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SEO key for local sports sites? | 22 Jul 2008

A new publication from JupiterResearch has looked at some interesting trends relating to internet usage and sports lovers.The company revealed this week that its study showed serious sports fan account ......

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Google keeps lead in US search market | 21 Jul 2008

Internet giant Google retained its position at the top of the US search rankings last month, it has been revealed.According to figures produced by comScore, 61.5 per cent of searches ......

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