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Unofficial Google+ statistician, Paul Allen, has forecast that Google’s first foray in the world of social networking sites will reach 100 million users at some point this week, according to an article published by ITWeb. Allen’s prediction follows an official announcement made by Google’s CEO Larry Page in mid-January; Page revealed that Google+ had 90...
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A recent study has revealed that not only is Facebook the most popular social networking site in general, but it’s also the social network of choice for marketing and advertising executives, according to an article published by BtoB Magazine. Conducted by California-based firm, the Creative Group, the study asked: “If you had to limit yourself...
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Some of the United Kingdom’s biggest brands are taking part in a beta trial group for Twitter’s new brand profile pages, according to an article published by New Media Age. Unveiled in December, the pages offer businesses a greater amount of freedom to customise their page – allowing the chance to display a banner, customise...
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To coincide with the build-up to Valentine’s Day, Heineken has unveiled a new themed app, according to an article published by New Media Age. Titled the Serenade app, it will allow fans of the brand on Facebook to select one song from a total of 640 (in 20 different languages) to send to their Valentine;...
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NASCAR driver Brad Keselowski has launched a new social media marketing initiative in the run up to the start of the new season, according to an article published by Fox Sports. Keselowski – who drives for the Penske Racing team – is offering 5,000 of his Twitter followers the opportunity to have their names inscribed...
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