Online PR (Public Relations)
The world's biggest food company, Nestle, is to launch a campaign to defend its reputation amid "vociferous" criticism on social media sites. PR Week said the Swiss firm is keen ......
A new collection of "mindboggling" statistics on the growth of social media should encourage businesses to ensure it is part of their marketing mix, an expert has claimed. Jake Hird ......
Twitter has topped a poll of PR professionals as the most popular social networking site for internet marketing. The site, which launched in 2006, beat YouTube and Facebook into second ......
Digital advertisers may be moving away from the use of bulk emails, as research has revealed that 75 per cent of recipients consider irrelevancy of messages to be the main ......
The next 12 months will see the PR sector on the internet come to much greater prominence than it already has, one firm has stated.Research by agency Punch Communications has ......
While many marketing professionals view the use of a 'no-reply@' email address as a useful tool for cutting down on unwanted correspondence, the practice can in fact backfire on a ......
The use of email has been recommended to brands as a strategy for the new year by an industry expert, who has made his 2010 predictions for the technique. Chief ......
Brands may benefit from increasing their online PR output in 2010, as research has revealed that weekly use of the internet is climbing.According to Econsultancy's Rebecca Lieb, citing figures from ......
Industry-wide marketing professionals will be increasing their budgets for social media advertising, it has been claimed.According to a study by Marketing Sherpa, sectors such as education and healthcare will see ......
Email marketing appears to be a favoured advertising tool by those in the technological industry, as a new survey has revealed that many will be maintaining their budgets in this ......