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Online PR (Public Relations)

SMEs should 'combine existing marketing with online strategies' | 28 Dec 2007

Small and medium enterprises (SMEs) should become more involved in online marketing and can combine their campaigns with more traditional techniques, one expert has suggested.A spokesman for the Institute of ......

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Online marketing 'to intensify in 2008' | 20 Dec 2007

Online marketing is to intensify next year as advertisers make efforts to prevent their brands appearing alongside unsuitable content, one firm has predicted.According to SciVisum, marketers will also spend more ......

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Microsoft targets mobile internet advertising | 10 Dec 2007

Microsoft has increased its online advertising capacity by moving into the mobile phone industry, it has emerged.According to Reuters the software company has started to place some advertisements on to ......

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Fantastic news: Demise of the 'silver surfer' | 23 Nov 2007

People over the age of 50 are using the internet "as much as anyone younger" and are more web-savvy than many people think, according to one expert.According to New Age ......

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Publishers discuss online marketing network | 09 Nov 2007

Talks are reportedly underway between a number of publishers in the United States to develop a national online advertising network.Gannett and Tribune are discussing the possibility of creating the alliance ......

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Facebook details new ad platform | 07 Nov 2007

Social networking site Facebook is expected to release details of its long-awaited new online advertising platform this week, according to reports.Allfacebook - The Unofficial Facebook blog claims that the site's ......

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Marketers acting on spamming | 02 Nov 2007

Although there are a huge number of problems at the moment with spamming, many legitimate marketers are acting honourably, according to one industry expert.AOL postmaster Charles Stiles has told marketing ......

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New guide investigates SEO | 23 Oct 2007

A new guide on the benefits and principles of using social media has been put together for those looking to investigate search engine optimisation (SEO).According to SearchEngineWatch.com (SEW) the briefing, ......

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Social media marketers 'must be aware of reputation' | 11 Oct 2007

Social media strategists and marketers are being advised to be aware of the reputation of the company that they represent. The global social media sector covers a range of activities ......

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Online marketing 'vital to PR industry' | 29 Aug 2007

The research conducted by online news release and coverage monitoring company, webitpr, said that of the 101 respondents queried 99 per cent said that online presence was either important or ......

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