Online PR 'set to mature' in 2010
by ClickThrough | 14 Jan 2010
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The next 12 months will see the PR sector on the internet come to much greater prominence than it already has, one firm has stated.
Research by agency Punch Communications has found that 90 per cent of its clients are hoping to incorporate digital elements into their PR campaigns in 2010.
Although digital PR has been around to some degree for several years, it has evolved considerably in recent times, with companies offering blogger relations, social media products and search engine optimisation techniques.
Pete Goold, managing director of the company, said: "There is no doubt that digital PR is maturing apace, as more agencies now offer such services and indeed more clients are looking to adopt them."
He added that the "typical request" generally involves some "element of the digital mix".
Eva Berg-Winters, digital media expert at PricewaterhouseCoopers, recently claimed that online advertising will expand over the next 12 months, particularly in terms of the mobile internet.
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