Online marketing services pay off as Britons become biggest internet spenders
by ClickThrough | 1 Feb 2010
 |
 |
 |
Shoppers in the UK spent more online than any other consumers in Europe last year, according to a new report.
The study by the Centre for Retail Research on behalf of price comparison service Kelkoo showed Britons splashed out £38 billion on purchases made over the web last year - and the figure is expected to grow by 12.4 per cent to £42.7 billion in 2010.
Internet marketing services appear to be generating greater confidence in shopping on the web, as the number of people who spent over £1,000 on a single internet purchase rose from 12 per cent in 2008 to 25 per cent last year, the BBC reports.
In total, online purchases accounted for 9.5 per cent of all British retail sales during 2009.
Kelkoo managing director Bruce Fair said: "This year is when we will really start to see online sales achieving a significant share of overall retail trade in the UK."
According to the report, internet sales across Europe as a whole are forecast to grow by 19.6 per cent this year to top £152.8 billion.
News brought to you by ClickThrough - specialists in Search Engine Optimisation and Internet Marketing.
Bookmark this post:
For further information please call: 0800 088 7486
More Search Engine News
- 10/03/2010 | Call to extend ASA oversight of online marketing services
- 09/03/2010 | Spending on internet marketing service 'to top print in 2010'
- 05/03/2010 | TV budgets 'driving online marketing services'
- 04/03/2010 | Twitter, Facebook get online PR boost with triple-digit growth for mobile access
- 01/03/2010 | Search engine marketing industry 'must cooperate to protect data'