Pay Per Click Marketing
Most of the retailers in the UK utilising pay per click services do not measure the return on investment (ROI) from these activities, according to a new study.Two-thirds of those ......
Businesses looking for internet marketing advice on deploying search in a down economy can now take advantage of a new free guide from the Internet Advertising Bureau.The organisation's Search Council ......
The majority of marketers believe pay per click services offer a good way of promoting viral campaigns, according to MarketingSherpa.Its latest survey revealed that 63 per cent of marketing professionals ......
Users of Google's AdWords tool can now take advantage of a new feature to set up paid search campaigns aimed at those using a mobile HTML browser to surf the ......
Yahoo! is experimenting with new ads as part of its pay per click services, according to TechCrunch.The blog's Erick Schonfield reported that the search engine has started to add elements ......
US expenditure on pay per click services will continue to grow at a faster rate than the wider online advertising sector because of its "tried-and-true" status, it has been claimed.Analyst ......
Internet marketing will expand during the online recession, a magazine has asserted.According to the Economist, spending on internet advertising is much less speculative than other methods - with the publication ......
The most successful internet marketing agency campaigns have been picked by an online business publication.As part of Catalogue/e-business magazine's November 24th issue which highlighted "Emails we love", it said Firebox.com ......
Spending on internet advertising is increasing, Barclays Capital has said.The company's internet analyst said that Google is now trading at 12x '09 pro forma EPS.Quoted in Forbes, Barclays Capital internet ......
An Ofcom study has found the UK leads the way as a digitally advanced nation, with online marketing accounting for 19 per cent of total advertising.The figure puts the country ......