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Online marketers face EU scrutiny | 27 Nov 2007

Targeted internet marketing campaigns could come under close scrutiny from European Union (EU) officials over concerns relating to privacy, it has emerged.According to online advertising news website, BizReport, EU regulators ......

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Social network advertising 'bigger than the big two' | 21 Nov 2007

Social networking has more to offer internet marketing than just the two main players, one expert has suggested.The Social Media Portal (SMP) said this week that although Facebook and Myspace ......

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Annoying ad traits revealed | 16 Nov 2007

The top ten most annoying things about online advertising campaigns have been listed by PC World.com - which internet marketers may be interested to hear. The website listed a number ......

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Facebook social ads courting controversy | 14 Nov 2007

A new advertising platform being introduced by Facebook could be problematic and cause concern over issues of privacy, it has been suggested.According to online marketing news website BizReport, the social ......

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Context 'vital' for ad positioning | 05 Nov 2007

Online marketing campaigns that are placed contextually are significantly more effective than those which are placed randomly, according to a new survey.The research, conducted by Online Testing eXchange (OTX), looked ......

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Online spend increases for press marketing | 01 Nov 2007

Publishers of newspapers and magazines of various kinds are switching much of their advertising focus to internet-based outlets, according to industry analysts.Falling circulation levels among print publishers mean that advertising ......

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Internet shoppers continue to spend | 30 Oct 2007

Internet marketing was given a new boost this week as comScore revealed that online spending was continuing to grow.According to internet news website BizReport, the study found that year-on-year non-travel ......

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Microsoft deal 'will not monopolise Facebook apps' | 30 Oct 2007

Facebook has the freedom to accept advertising deals and marketing campaigns from whoever it chooses despite the recent Microsoft deal, it has been suggested.According to Zachary Rodgers of the ClickZ ......

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New guidelines for online game advertising | 26 Oct 2007

The Interactive Advertising Bureau (IAB) has revealed new guidelines for the measurements of some online advertising.According to industry news website BizReport, the IAB has stated that online game advertising will ......

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New "fancy" Google AdSense feature | 24 Oct 2007

Google has unveiled a new feature that it is set to add to its AdSense service in the next few weeks that will improve the management of online marketing campaigns.According ......

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