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Google 'more effective for small business' | 22 Oct 2007

Google has a more effective keyword search than its closest competitor Yahoo!, according to a recent study.The survey, conducted by Outsell, questioned a number of small businesses on the effectiveness ......

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Google adds video to AdSense units | 10 Oct 2007

Website marketing has taken another step forward with the launch by Google of a new way of displaying ad-supported video from YouTube on websites.AdSense video units can display videos from ......

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Internet grabs a bigger piece of the advertising pie | 03 Oct 2007

A new study has revealed that spending for online advertising and internet marketing continues to grow.The study, by the Internet Advertising Bureau (IAB), PricewaterhouseCoopers and the World Advertising Research Centre, ......

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PPC 'increasingly popular' | 14 Sep 2007

Pay per click (PPC) marketing has become increasingly popular among larger companies in recent years, a new report has suggested.According to a report from DM News, the PPC field, which ......

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Google to alter advert algorithm | 09 Aug 2007

Search engine marketing professionals will be avidly awaiting the impending announcement by Google related to advertising algorithms.The search engine giant is to unveil new algorithms to determine which advertisement takes ......

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Australian website provides SEO event info | 06 Aug 2007

A new website that provides information on the latest developments in search engine optimisation (SEO) and marketing (SEM) has been launched.Web Profits announced this week that the Online Marketing Events ......

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DWGB acquires SEO and marketing firm | 06 Aug 2007

A US search engine optimisation (SEO) and marketing company has been acquired by advertising firm DWGB, it has emerged.DWGB Advertising and Communications announced today that it would take over Argus ......

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Google leads in PPC race | 01 Aug 2007

Google is dominating the pay per click (PPC) field in numbers and sales conversion quality, according to Search Engine Land.The site published results for the top three search engines earlier ......

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Three new SEO guides online | 30 Jul 2007

A marketing company has announced three search marketing titles available as downloadable PDFs to help web users optimise their sites.The guides, available at smallbusinessmavericks.com, aim to provide small and medium-sized ......

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Clickthrough announces keyword study | 30 Jul 2007

ClickThrough marketing has published a report on keyword research for search optimisation.The 28 page report focuses on keyword research for marketing within the construction sector and draws on 23 key ......

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