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'Traffic is key' advises one expert | 28 Nov 2007

The key element of search engine optimisation is attracting traffic and if companies pay out for a specialist this should be their only area of concern, one expert has suggested.According ......

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Australians offered SEO course | 28 Nov 2007

A three day training course on search engine optimisation (SEO) has been announced for internet marketers in Australia that aims to offer advice to people looking to enter the field.The ......

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Keyword tags 'useful or ancient history' | 26 Nov 2007

Keyword tags are useful but not as vital to search engine optimisation campaigns as they used to be, according to one expert.In an article for Search Engine Journal, Industry expert ......

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Content 'key to good SEO' | 26 Nov 2007

Adam Price, search engine optimisation (SEO) expert and winner of the Five Counties Business Awards Entrepreneur of the Year 2007, has advised internet marketers on some of the key points ......

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Search specialists discuss industry pitfalls | 22 Nov 2007

A group of search engine optimisation (SEO) and marketing (SEM) specialists have outlined some of the problems faced by internet marketers.Speaking to Search Engine Land, a group of experts including ......

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Search engine marketing 'elicits more than a direct response' | 25 Oct 2007

There is more than just a direct response to search engine marketing efforts, according to an expert.Gord Hotchkiss, chair of industry association the Search Engine Marketing Professional Organisation, explains that ......

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Online marketing 'vital' to STA Travel | 18 Oct 2007

A travel website has revealed that search engine optimisation (SEO) and social networking campaigns have led to increased sales and a more inclusive online experience.According to Vnunet.com STA Travel, a ......

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Annual online spend 'could surpass $61bn | 16 Oct 2007

The annual spend on internet advertising and online marketing will be over the $61 billion (£30 billion) mark by 2012, according to a new report.The study, conducted by Forrester Research, ......

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SEO - "simple changes can make a difference" | 25 Sep 2007

Web developers can make a number of small changes to their websites to increase traffic before embarking on a search engine optimising campaign, according to an industry specialist.SEO expert Scott ......

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SEL webcast addresses paid placement management | 25 Sep 2007

Chris Sherman, executive editor of Search Engine Land (SEL) will today conduct a webcast looking to address some of the problems faced by online advertising and search engine optimisation.According to ......

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