Search Engine Optimisation
Businesses are increasingly using online marketing channels such as social media to boost their email campaigns, according to new research. Harvey Raybould of Compila recently social media, such as blogs, ......
Creating content for social media sites that engages users and keeps them on a site for longer is becoming an increasingly important element of successful web marketing, it has been ......
Companies looking to use organic search as a way of boosting their online profile have been warned of the dangers of "over-optimisation". Writing on Search Engine Watch, Eric Enge said ......
Google's announcement that its Chrome browser will offer automatic translation of websites in a number of languages could prove significant for companies looking to boost their traffic through organic search, ......
The term search engine marketing has been around for almost a decade, but its meaning has slowly changed, according to one expert. Search Engine Land editor-in-chief Dan Sullivan said that ......
With Twitter co-founder Evan Williams announcing that the social network set a new record for daily traffic last month, marketers have been reminded not to overlook the value of such ......
Optimising images and videos for search engines can help firms get the most out of their website. Whether companies are dealing with double-digit growth or battling against the effects of ......
Getting ranked on the first page of search engine results is an essential element of building a strong online profile for small businesses, but the methods companies like Google use ......
Ever since Google introduced universal search in 2007, results pages have listed images, video, online shopping sites and blog posts alongside websites - and by adapting their search engine optimisation, ......
Firms are increasingly embracing social media as a way of raising their online profile - and blogging can be one of the best platforms for climbing the search engine rankings, ......