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Email marketing 'being integrated with online marketing services' | 11 Mar 2010

Businesses are increasingly using online marketing channels such as social media to boost their email campaigns, according to new research. Harvey Raybould of Compila recently social media, such as blogs, ......

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Engaging with social media users 'crucial to search engine optimisation' | 10 Mar 2010

Creating content for social media sites that engages users and keeps them on a site for longer is becoming an increasingly important element of successful web marketing, it has been ......

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Is too much search engine optimisation a bad thing? | 09 Mar 2010

Companies looking to use organic search as a way of boosting their online profile have been warned of the dangers of "over-optimisation". Writing on Search Engine Watch, Eric Enge said ......

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Google auto-translation 'could boost search engine optimisation' | 05 Mar 2010

Google's announcement that its Chrome browser will offer automatic translation of websites in a number of languages could prove significant for companies looking to boost their traffic through organic search, ......

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What does search engine marketing mean? | 04 Mar 2010

The term search engine marketing has been around for almost a decade, but its meaning has slowly changed, according to one expert. Search Engine Land editor-in-chief Dan Sullivan said that ......

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Social media 'key to search engine marketing' | 23 Feb 2010

With Twitter co-founder Evan Williams announcing that the social network set a new record for daily traffic last month, marketers have been reminded not to overlook the value of such ......

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Search engine optimisation 'maximises digital assets' | 17 Feb 2010

Optimising images and videos for search engines can help firms get the most out of their website. Whether companies are dealing with double-digit growth or battling against the effects of ......

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Small businesses 'must master search engine optimisation' | 16 Feb 2010

Getting ranked on the first page of search engine results is an essential element of building a strong online profile for small businesses, but the methods companies like Google use ......

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Adapting search engine optimisation to universal search | 08 Feb 2010

Ever since Google introduced universal search in 2007, results pages have listed images, video, online shopping sites and blog posts alongside websites - and by adapting their search engine optimisation, ......

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Blogging 'offers search engine optimisation boost' | 05 Feb 2010

Firms are increasingly embracing social media as a way of raising their online profile - and blogging can be one of the best platforms for climbing the search engine rankings, ......

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