Search engine marketing drives sales for 1 in 3 firms
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Search engine marketing is the biggest driver of sales for almost a third of retailers in the US, a new study has discovered.
Internet Retailer found that search engine marketing is responsible for more than 50 per cent of sales for 30.2 per cent of respondents.
Nearly the same percentage of firms (29.9 per cent) questioned believe that search engine marketing brings better results than other promotional channels, while more than a quarter (27.5 per cent) regard it as a "much better" programme.
Within the search marketing spectrum, 37.3 per cent of retailers see pay-per-click as the most successful area for generating sales, while 46.1 per cent sided with natural search engine optimisation.
"Compared to other types of marketing, retailers like search because it delivers more pre-qualified buyers who are motivated to find a product or service and then make a purchase," said Greg Jarboe, president of digital marketing firm SEO-PR and a member of the Search Engine Marketing Professional Organisation.
Yesterday, PR firm Daryl Willcox said that search engine marketing is stepping into areas traditionally occupied by public relations firms.
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