Social online PR budgets on the rise, survey says

Social online PR budgets on the rise, survey says

Industry-wide marketing professionals will be increasing their budgets for social media advertising, it has been claimed.

According to a study by Marketing Sherpa, sectors such as education and healthcare will see 43 per cent spend more in this area, with two per cent decreasing their expenditure.

And travel and leisure businesses will also direct more of their cash flow towards social networking, with 52 per cent taking such action.

The industry that will see the greatest hike in this form of advertising will be retail and ecommerce, with 79 per cent of online marketing services and others furthering their outlay.

Senior analyst with the company Sergio Balegno said: "The human factor will account for nearly 60 per cent of social marketing expenditures next year, including staff salaries for blogging, content development, social monitoring etc."

Earlier this month, Jason Falls of The Social Media Explorer observed that using such techniques in business can be advantageous, but experiencing a return on investment can take some time.

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