Content

Statistics & Trends

Mobile search facilities set for growth | 29 Apr 2008

Approximately 30 per cent of mobile users are expected to use mobile search facilities by 2013, a new study has revealed.Such growth in this sector could have an effect on ......

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Google remains dominant | 16 Apr 2008

Google continues to assert its dominance in terms of use for internet searches, the latest figures suggest.A study by comScore for Search Engine Land has shown that Google controls a ......

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Consumers 'afraid' of targeted ads | 15 Apr 2008

Internet users find it "creepy" when websites use information about their browsing habits to determine what adverts they are given, a new survey has revealed.A study conducted by Harris Interactive ......

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Search engine study reveals breakdown of user queries | 10 Apr 2008

New research has revealed the breakdown of the types of queries submitted to search engines.In a study that has the potential to have an effect on search engine marketing techniques, ......

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Boost search marketing 'to combat bad PR' | 31 Mar 2008

By boosting search marketing with paid search companies can limit the damage of negative press, one article has suggested.According to an article featured on e-consultancy, there are a number of ......

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Irish search up by 35pc | 28 Mar 2008

Search engine use in Ireland has seen a rise over the past 12 months, according to a new study.ENN reports that the research, conducted by Amarach Consulting for the Search ......

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Over-45 females 'can be found on gaming sites' | 26 Mar 2008

Online gaming sites are the unlikely place internet marketers should look to target the over-45 female market, it has been suggested.According to BizReport, sites offering celebrity news and online shopping ......

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Online marketing 'will continue to thrive' | 20 Mar 2008

The search engine optimisation and internet marketing sector is likely to continue to grow despite current economic uncertainty, according to a new study.It has been predicted by eMarketer that as ......

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Multi-tasking teens 'offer multiple marketing opportunities' | 13 Mar 2008

Internet marketers have been advised that the nine to 17-year-old demographic is a lucrative market open to them if they adapt their strategies.According to a study from Grunwald Associates, around ......

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UGC 'incredibly important' to online buyers | 10 Mar 2008

Internet marketers have been advised that shoppers place a great deal of emphasis on user-generated content (UGC).According to a spokesman for Web-User, an online magazine which offers news and opinion ......

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