Statistics & Trends
The UK's Advertising Standards Agency (ASA) could be granted new powers to regulate marketing messages that appear on company websites and "non-paid for space" on the internet such as social ......
Spending on internet-based marketing is set to overtake budgets for print ads for the first time ever in 2010, a new report has shown. A survey of more than 1,000 ......
Media buyers are channelling more of their TV advertising budgets towards online video in an attempt to increase brand awareness, according to a new study. The report from ad network ......
Visits to social networking sites Twitter and Facebook via mobile internet browsers showed triple-digit growth during January, according to new figures from comScore. In news that may be of interest ......
Gathering information about an online audience can be immensely valuable in targeting ad campaigns at the most relevant groups, but who owns the data that is collected? According to the ......
Local newspaper websites and the adverts they host are considered the most trusted online content among North American internet users, according to a new poll. The survey by comScore for ......
The spread of smartphones has made mobile marketing a viable option for brands but now it is here, what should companies do with it? In a column for Search Engine ......
Companies are increasingly looking to harness the power of TV and online advertising in order to raise customer response rates, an expert has claimed. Eva Berg-Winters, senior manager and new ......
Companies that use Facebook's fan page feature can receive a significant boost to sales, word-of-mouth marketing and customer loyalty, according to a new academic study. Utpal Dholakia, an associate professor ......
Social media, such as blogs and Facebook pages, is becoming an increasingly important tool for helping small firms to identify and attract new customers, research has found. The Small Business ......