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Statistics & Trends

Email marketing 'more successful than traditional campaigns' | 17 Jan 2008

Email marketing is becoming an increasingly popular way of creating successful targeted advertising strategies, one expert has suggested.According to a spokesman for the Chartered Institute of Marketing (CIM), companies looking ......

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Christmas marketers 'took full advantage of email marketing' | 16 Jan 2008

The Christmas period saw many online advertisers take full advantage of the benefits of email marketing, a new study has revealed.According to BizReport, a survey conducted by the Email Experience ......

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Email marketing 'set for rapid growth' | 08 Jan 2008

Spending in the US on email marketing is set to grow significantly over the next few years, according to a new study.The study, put together by JupiterResearch, revealed that email ......

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Expert rounds up 2008 predictions | 07 Jan 2008

Social networking and viral video will be a vital part of online marketing campaigns in 2008, it has been suggested.According to research put together by eMarketer.com some of the key ......

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Happy holidays for online shoppers | 21 Dec 2007

Shoppers who have turned to the internet to fulfil their Christmas shopping needs have found the process a pleasurable one, according to the latest research.Information revealed by Nielsen Marketing will ......

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High street stores 'buoyed by online marketing' | 20 Dec 2007

High street store revenues are being buoyed up by online marketing success as internet shopping sales hit a record high, according to new research. Data compiled by comScore shows that ......

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Internet advertising 'set to soar by 2010' | 07 Dec 2007

The internet is set to be an area of significant growth for the advertising industry in the next few years, research confirms.New advertising expenditure forecasts from ZenithOptimedia reveal that, aside ......

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Australian online shoppers on the rise | 29 Nov 2007

Online advertising opportunities in Australia are growing rapidly and could be significant over the Christmas period, according to a new report.The study, conducted by Hitwise, revealed that web traffic for ......

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Christmas online spend 'already rising' | 27 Nov 2007

Christmas shoppers will not be leaving it until the last minute this year, which means search marketers will have to act quickly, according to a new report.The survey, conducted by ......

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Paid search growing 'twice as fast' | 19 Nov 2007

Online marketers using paid search are witnessing double the rate of growth of general advertising campaigns, according to new research.The study, conducted by research company Frost and Sullivan, found that ......

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