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Statistics & Trends

Affiliate marketing generates record sales | 24 Jan 2008

More than £3 billion in sales was generated last year as a result of affiliate marketing campaigns, it has emerged.Following the release of research by E-consultancy, bigmouthmedia has suggested that ......

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Online marketers 'can use automation to improve' | 23 Jan 2008

There are a number of things internet marketers can do to improve their techniques, including the use of automation, a manager has suggested.Stating that automation has been "critical" to the ......

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Online marketers 'should consider global audience' | 22 Jan 2008

Internet marketing experts are being urged by comScore to consider their global audience as traditional media leverage their brands online.A study by the firm revealed that there are a number ......

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Email marketing 'more successful than traditional campaigns' | 17 Jan 2008

Email marketing is becoming an increasingly popular way of creating successful targeted advertising strategies, one expert has suggested.According to a spokesman for the Chartered Institute of Marketing (CIM), companies looking ......

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Christmas marketers 'took full advantage of email marketing' | 16 Jan 2008

The Christmas period saw many online advertisers take full advantage of the benefits of email marketing, a new study has revealed.According to BizReport, a survey conducted by the Email Experience ......

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Email marketing 'set for rapid growth' | 08 Jan 2008

Spending in the US on email marketing is set to grow significantly over the next few years, according to a new study.The study, put together by JupiterResearch, revealed that email ......

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Expert rounds up 2008 predictions | 07 Jan 2008

Social networking and viral video will be a vital part of online marketing campaigns in 2008, it has been suggested.According to research put together by eMarketer.com some of the key ......

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Happy holidays for online shoppers | 21 Dec 2007

Shoppers who have turned to the internet to fulfil their Christmas shopping needs have found the process a pleasurable one, according to the latest research.Information revealed by Nielsen Marketing will ......

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High street stores 'buoyed by online marketing' | 20 Dec 2007

High street store revenues are being buoyed up by online marketing success as internet shopping sales hit a record high, according to new research. Data compiled by comScore shows that ......

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Internet advertising 'set to soar by 2010' | 07 Dec 2007

The internet is set to be an area of significant growth for the advertising industry in the next few years, research confirms.New advertising expenditure forecasts from ZenithOptimedia reveal that, aside ......

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