Stats highlight "compelling case" for using social media in online PR

Stats highlight "compelling case" for using social media in online PR

A new collection of "mindboggling" statistics on the growth of social media should encourage businesses to ensure it is part of their marketing mix, an expert has claimed.

Jake Hird wrote on the Econsultancy blog that the sheer size of the potential audience on social networks such as Facebook, LinkedIn and Twitter makes a "compelling case" for adding it a firm's arsenal of online marketing services.

Looking at Facebook alone, he said the site had over 350 million users in December, up 40 per cent from 250 million less than six months before.

The site has claimed around half of its active users log in on a daily basis, equating to around 175 million people every 24 hours.

Mr Hird noted that around 70 per cent of Facebook's users are located outside the US.

Each week, more than 3.5 billion web links, news stories and blog posts are shared by this online community, he added.

Elsewhere, Twitter now has around 75 million user accounts, while LinkedIn's worldwide membership tops 50 million.

With such an "apparently vast space" in which to operate, Mr Hird said it is crucial for firms to have a keen understanding of their marketing and business objectives before they launched themselves into the social media landscape.

News brought to you by ClickThrough - a best practice Internet Marketing Agency.

Bookmark this post:

© 2008 ClickThrough Search Engine Marketing Services | Disclaimer

Site Map | Link To Us | Useful Links

ClickThrough Marketing Ltd, The Studio, Charter House, Sandford Street, Lichfield, WS13 6QA