Twitter has topped a poll of PR professionals as the most popular social networking site for internet marketing.
The site, which launched in 2006, beat YouTube and Facebook into second and third place respectively in the survey by New Venture Publishing.
Other social networking sites in the poll's top ten included LinkedIn, Flickr, Myspace, Bebo and MSN Messenger.
However, the survey noted that using social networking to boost online PR was a relatively low priority for many professionals, coming behind integrating online marketing services with other PR activity and developing in-house expertise in web-based PR.
The first prototype of Twitter was developed in two weeks in March 2006. It was launched publicly in August of that year.
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