Web page usability a concern for website marketing services, survey says

Web page usability a concern for website marketing services, survey says

Digital brands may like to concentrate on improving their website's usability and performance, as research has revealed that almost half of people abandon their shopping as a result of slow-running pages.

Conducted by Fasthosts Internet, the study found that this is a bigger problem over Christmas, with 80 per cent stating they encounter sluggish sites at this time.

"Usability can take a real knock at the most crucial time of the year," Steve Holford of the company said, adding that "shoppers today are more impatient and unforgiving than ever before".

It was also found that 34 per cent are increasingly likely to move to a competitor over the festive season, if sites are not running well.

And women appear to be more changeable than men, with 44 per cent more inclined to look elsewhere, compared to 39 per cent of the latter.

Fasthosts Internet's statistics come in support of those from OpTier, which indicated that one in six people are put off from completing transactions by sites that do not work very well, suggesting that online marketing services professionals may benefit from focusing on optimising their web presence.

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