Website Conversion Improvement
YouTube is launching a new website marketing programme that will allow users to place advertisements on their videos, enabling online viewers to find them more easily.The application, called YouTube Sponsored ......
A site search facility could improve conversion rates for those running e-commerce websites, according to a new report.About 44 per cent of companies responding to a US poll by Zoomerang ......
Site search analytics can do much to increase website performance, an expert has said.Lou Rosenfeld of Rosenfeld Media told E-consultancy in an interview that such analytics can do much to ......
Online retailers must do more to regain lost custom and capture a share of the £2.3 billion of annual revenue that is wasted as a result of abandoned shopping baskets.This ......
The credit crunch is spurring increasing numbers of Britons to log on to the web and search for the best retail deals, Hitwise has said.In news that may interest those ......
Online retailers may need to look at their customer service offerings to see whether they could be improved to give sales conversions a lift.A new Tealeaf survey has suggested that ......
Marketers can use website copy in a number of ways to boost click-throughs from search engine results to the site, as well as from the initial visit to a sale.This ......
Marketers can make it easier to convert click-throughs into sales by concentrating on three main areas, according to Yahoo! marketing communications manager Roger Park.In a post on the Yahoo! Search ......
The importance of correct spelling in copy in order to improve search engine optimisation has been highlighted by an expert.In a recent blog on BizReport, Helen Leggatt notes that although ......
A new developer tool for use to improve search engine optimisation is being unveiled today by Yahoo!.The chief technology officer at the firm Ari Balogh is revealing the new technology ......