Website marketing services 'have eight seconds to wow'

Website marketing services 'have eight seconds to wow'

Internet-based businesses have been advised to apportion a significant part of their budgets to website design and usability as statistics say that eight seconds is all the time available for impressing new customers.

Michelle Strassburg, head of sales and marketing at Wood and Beyond, writing for Fresh Business Thinking, observed that many of those involved in the internet marketing services industry often overlook how online conversion rates can be improved by creating credibility and enhancing trust with clients.

This can be furthered by good web design which, she remarked, is important as it can "inspire confidence" and allow users to engage better with the site.

Ms Strassburg suggested brands consider implementing "more advanced functionality later down the way".

Earlier this month, it was suggested to firms by Zippycart that straightforward processes will help convert visitors into customers, with a great conversion funnel essential for web-based success.

Products such as Google Website Optimiser were also recommended, as they can help ascertain cost-effective areas on web pages.

News brought to you by ClickThrough - experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.

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