Yahoo! upgrades search marketing tool
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The Yahoo! search marketing (YSM) tool Panama has been given an upgrade, according to the official YSM blog.
Although the changes are small, the addition of the new tools are said to be ideal for someone running multiple marketing features and should help to create campaigns more efficiently.
Panama now has a move and copy feature which allows advertisers to transfer keywords from one ad group to another.
It has also incorporated a feature which aims to streamline the keyword selection process, allowing customers to add keywords more easily while creating new campaigns.
Yahoo! has also included a help facility to Panama that will assist users online as they browse and create advertising projects.
Google recently applied some more aesthetic changes to its own advertising feature AdSense, by allowing customers to choose square, rounded or very rounded units to frame their ads.
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