eBooks & White Papers

eBooks & White Papers

We don’t keep our expertise to ourselves. When big changes are afoot in digital marketing, you can trust us to give you all the information you need. Click the buttons below to download our digital marketing eBooks & white papers for free.

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Editorial Calendars for Content Marketing – White Paper Briefing

Have you tried content marketing, but find it hard to know what to publish and when? Are you having trouble engaging your audience and measuring ROI? Our FREE guide to editorial calendars shows you how to create structured content marketing campaigns that improve your traffic, conversions and social influence. Take content by the horns. Download…

Link Audit and Removal - White Paper Briefing

Link Audit & Removal – White Paper Briefing

Think your site may have suffered as a result of a Google penalty? Worried your site may be penalised in future? Google’s Penguin penalties and manual actions can have catastrophic effects on your rankings, traffic and revenue. Take action now. Download your FREE link removal white paper and get expert advice to make your site…

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Technical SEO Best Practices – A Marketers’ Guide

Technical SEO mistakes can seriously damage your business. But web developers rarely design with SEO in mind. Our marketers’ guide contains 15 crucial considerations to help you steer your web build in the right direction and correct SEO slip-ups your developers have already made. Download your FREE copy today to improve search performance and protect…

eCommerce book

Independent Guide to Selecting the Right E-commerce Platform

Mystified by Magento? Stumped by Shopify? Our independent guide for e-commerce managers helps you cut through developers’ lingo and find an e-commerce platform that fits your business like a glove. Learn how to choose a hosting solution, integrate SEO and customise your platform to create an e-commerce website that converts. Follow our tips and checklists…

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Responding to the EU Cookie Law – White Paper Briefing

The EU Cookie Law came into force in the UK on May 26 2012. The law requires websites using cookies to obtain “informed consent” from site visitors. There are penalties for non-compliance – but no set rules on how to comply. So where does that leave UK online marketers?

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Google Plus For Business – White Paper Briefing

Since its field trial and subsequent public launch, Google+ has been capturing interest from all sectors, particularly for its potential value for businesses looking to expand their social media marketing strategy. Google+ pages were made available to brands in November 2011, and continuing development means that these pages are fast becoming a vital resource for any business.

This white paper will look at how to create and maintain a presence on Google+; the most recent evolutions within Google+; and how to combine a Google+ profile with other social media marketing as well as SEO/SEM.

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Location Based Marketing – White Paper Briefing

Location based Marketing through mobile applications presents a new hyper-targeted opportunity for marketers. But which applications should you engage with, and which businesses stand to benefit the most?

In this whitepaper you’ll understand how to harness the power of Facebook Places, Foursquare, Gowalla and Twitter Locations, discover what motivates application users to check in and learn how to use virtual rewards to incentivise user activity.

ppc-book

PPC Book – Pay Per Click Marketing Guide

Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click.

Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments.

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