eBooks & White Papers

eBooks & White Papers

We don’t keep our expertise to ourselves. When big changes are afoot in digital marketing, you can trust us to give you all the information you need. Click the buttons below to download our digital marketing eBooks & white papers for free.


Best Practice Guide to Planning & Managing a Site Migration

Worried your site migration may lead to traffic drops and a loss in revenue? Want a new site optimised for SEO but not sure where to start? Learn how to implement a successful site migration with our best practice guide. Our latest eBook explains how to plan your site migration with SEO and PPC in…


How to Build an e-Commerce ROI Forecast for Paid Search

Feel like your online advertising should be delivering more conversions? Need to develop a more strategic approach to paid search? Want to make every click count? Learn how to build out and deliver an annual forecast for your paid search activities. This eBook explains why forecasting is important to your PPC strategy, and outlines our four key…


The Marketer’s Guide to Creating Search Optimised Content Ideas

Need a more structured content marketing strategy? Want to use content to improve the quantity and quality of traffic and leads generated? Need targeted content to underpin your inbound marketing campaigns? Take control of your content with our Best Practice Guide to Content Ideation. Learn from the experts how to build a successful content marketing…


The Best-Practice Guide to AdWords Audits: Part One

Feel like your AdWords account is going stale? Not sure whether your agency has things under control? Want to learn some expert shortcuts to help you catch up with the competition? It’s time to give your AdWords account some TLC. In this eBook series, our PPC experts provide best-practice recommendations to help you audit your…

The Ultimate Guide to Google's Mobile-Friendly Algorithm

The Ultimate Guide to Google’s Mobile-Friendly Algorithm

More than 50% of online searches are conducted on a mobile device. Two thirds of UK e-commerce traffic is now mobile. Not having a mobile-friendly website means you are missing out. Launched in 2015 and updated in 2016, Google’s mobile-friendly algorithm boosts rankings for webpages that offer good mobile usability. This means that if your…


How to Brief a Web Design Agency: Part 1

When planning a new website, your initial brief to your web development agency is crucial. Successful websites are built on solid briefs. But getting your brief wrong could lead to a stretched budget, missed deadlines, and a website that won’t support your marketing goals. That’s why we’ve created our eBook series: How to Brief a…


Editorial Calendars for Content Marketing – White Paper Briefing

Have you tried content marketing, but find it hard to know what to publish and when? Are you having trouble engaging your audience and measuring ROI? Our FREE guide to editorial calendars shows you how to create structured content marketing campaigns that improve your traffic, conversions and social influence. Take content by the horns. Download…

Link Audit and Removal - White Paper Briefing

Link Audit & Removal – White Paper Briefing

Think your site may have suffered as a result of a Google penalty? Worried your site may be penalised in future? Google’s Penguin penalties and manual actions can have catastrophic effects on your rankings, traffic and revenue. Take action now. Download your FREE link removal white paper and get expert advice to make your site…


Technical SEO Best Practices – A Marketers’ Guide

Technical SEO mistakes can seriously damage your business. But web developers rarely design with SEO in mind. Our marketers’ guide contains 15 crucial considerations to help you steer your web build in the right direction and correct SEO slip-ups your developers have already made. Download your FREE copy today to improve search performance and protect…

eCommerce book

Independent Guide to Selecting the Right E-commerce Platform

Mystified by Magento? Stumped by Shopify? Our independent guide for e-commerce managers helps you cut through developers’ lingo and find an e-commerce platform that fits your business like a glove. Learn how to choose a hosting solution, integrate SEO and customise your platform to create an e-commerce website that converts. Follow our tips and checklists…


Responding to the EU Cookie Law – White Paper Briefing

The EU Cookie Law came into force in the UK on May 26 2012. The law requires websites using cookies to obtain “informed consent” from site visitors. There are penalties for non-compliance – but no set rules on how to comply. So where does that leave UK online marketers?


Google Plus For Business – White Paper Briefing

Since its field trial and subsequent public launch, Google+ has been capturing interest from all sectors, particularly for its potential value for businesses looking to expand their social media marketing strategy. Google+ pages were made available to brands in November 2011, and continuing development means that these pages are fast becoming a vital resource for any business.

This white paper will look at how to create and maintain a presence on Google+; the most recent evolutions within Google+; and how to combine a Google+ profile with other social media marketing as well as SEO/SEM.


Location Based Marketing – White Paper Briefing

Location based Marketing through mobile applications presents a new hyper-targeted opportunity for marketers. But which applications should you engage with, and which businesses stand to benefit the most?

In this whitepaper you’ll understand how to harness the power of Facebook Places, Foursquare, Gowalla and Twitter Locations, discover what motivates application users to check in and learn how to use virtual rewards to incentivise user activity.


PPC Book – Pay Per Click Marketing Guide

Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click.

Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments.

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