Digital Marketing Case Studies

ClickThrough’s digital marketing case studies show the great results we’ve achieved for clients of all sizes, in all sectors. From SEO to PPC, online PR to web design, our digital marketing experts have helped clients in the UK, Europe, US and beyond grow their business online.

We’ve pulled together the following digital marketing case studies to showcase our work.

Our SEO case studies explain how we increased keyword ranking, visibility and organic traffic for clients, including doubling organic traffic for a huge international car manufacturer, and doubling non-brand sales for a niche footwear retailer.

Our PPC case studies show how we gained 350%+ rises in PPC revenue and 9:1 ROI for paid search advertisers and retailers.

We’ve also created thousands of product descriptions for product listing ads, and our content marketing experts have online PR case studies showing just how much can be achieved with SEO press releases.

We believe our digital marketing case studies speak for themselves.

Read our digital marketing case studies:

Halfords Autocentres

Case Study: How ClickThrough Increased Online Revenue for Halfords Autocentre While Maintaining CPC and Ad Spend

A long-standing PPC client with ClickThrough, Halfords Autocentre operates more than 300 autocentres across the UK, providing MOTs, car services, brakes, repairs and tyres. Working closely with the Halfords Autocentre marketing team, the paid search department at ClickThrough tailored the account to drive traffic and increase revenue while maintaining budget. ClickThrough in the last year have managed…

Biffa Bin

Case Study: How ClickThrough Increased Biffa’s Conversion Rate by 50% With A Bespoke Online Order Widget

Biffa is the UK’s leading integrated waste management company. Operating since 1912, the company has continued to embrace technological advancement – both in its service delivery and in its online and customer service functions. Taking waste management and turning it into an e-commerce product was, undoubtedly, a challenge. However, the web development team at ClickThrough…

Gtech ad campaign

Case Study: The Rise of Gtech (and How We Helped Them Grow)

If you hadn’t heard of Gtech 12 months ago, you almost certainly have now. 2014 was an incredible year for the British brand, which designs and manufactures cutting-edge vacuum cleaners, power tools and garden tools. The strength of its innovative product line – and some shrewd marketing moves – saw the company become the fastest…

ClickThrough Marketing Blog Image

Web Development Case Study: All Smiles for Helping Hands

Home care provider Helping Hands asked ClickThrough Marketing to create a responsive, user-friendly website to cater for its growing mobile audience. In this case study, we show how our unique 35-step web build process helped Helping Hands fall in love with its website all over again… Background Helping Hands is an award-winning provider of live-in…

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ClickThrough Blogging Strategy Sparks Big Sales for Gtech

ClickThrough Marketing worked with floor care innovators Gtech to create a conversion-focussed blogging strategy. The results were impressive, with Gtech seeing a revenue uplift of more than 6,000% from blog traffic. Read on to find out how we did it… The Challenge Gtech is a British manufacturer of cordless vacuum cleaners, floor sweepers and garden…

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PPC/CRO: ClickThrough Boosts Conversions by 300% for Apple Training Academy

ClickThrough recently worked with Apple Training Academy to tackle a decrease in PPC conversions after a website redesign. With ClickThrough’s help, the training provider boosted conversions across all campaigns by 133% – with one campaign’s conversions rocketing by more than 300%! The Challenge Apple Training Academy is a family-run business that specialises in quality short…

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Conversion Optimisation Case Study: Home Energy Services

ClickThrough Marketing recently worked with Home Energy Services to improve conversions on one of its key landing pages. The results were very positive, with conversions increasing by more than 400%. What we did and why: The Challenge Home Energy Services asked ClickThrough Marketing to increase conversions on its central heating care landing page, feeling that…


SEO Case Study: 93.6% rise in non-brand traffic for Peugeot

Using a mix of Internet marketing techniques, ClickThrough helped push French car manufacturer Peugeot past half-a-million backlinks, boosting rankings for a host of non-brand keywords.

Key SEO Campaign Takeaways:

Backlinks gained: Up from 424,922 to 522,637 (June 2011 – Jan 2012)
Non-brand organic traffic: Up 93.6% (Jan 2011 – Jan 2012)
Organic keywords generating traffic: Up 32.7% (Jan 2011 – Jan 2012)


Content Case Study: Product listing category descriptions for WWRD UK

Waterford, Wedgwood and Royal Doulton are world-famous for crafting sophisticated, elegant crystal and china homeware. ClickThrough created new product listing descriptions to help improve WWRD’s web content for SEO and customers.

Key Product Listing and Description Takeaways:

Number of product category pages produced: 172
Total number of new product listing keywords added: 592
Total volume of new product listing category content: 26,416 words


PPC Case Study: Norgren generates nine pounds for every £1 spent on B2B PPC

Motion and fluid control specialists Norgren asked ClickThrough to help them find new clients in a mature industrial market. The result was a PPC campaign built around prospects needs, which generated a significant increase in enquiries.

Key PPC Campaign Takeaways:

Return on investment: £9 for every £1 spent
Increase in traffic: 400%
Number of countries involved in PPC campaign: 19


SEO Case Study: DUO Boots sales up 106% from non-brand organic traffic

Specialist footwear retailer DUO Boots turned to ClickThrough to increase non-paid search traffic. After isolating the non-brand keywords that drove conversions, ClickThrough doubled sales by blending Internet marketing techniques.

Key SEO Campaign Takeaways

Increase in non-brand organic search traffic: 106%
Increase in traffic volumes: 45%
Increase in traffic from top 30 non-brand organic terms: 69%
Number of target keywords ranked top three on Google UK: 220
Reduction in bounce rate: 20%

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