White Papers & Downloads

Digital Marketing White Papers & Downloads

We don’t keep our expertise to ourselves. When big changes are afoot in digital marketing, you can trust us to give you all the information you need. Click the buttons below to download our digital marketing white papers for free.

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Responding to the EU Cookie Law – White Paper Briefing

The EU Cookie Law came into force in the UK on May 26 2012. The law requires websites using cookies to obtain “informed consent” from site visitors. There are penalties for non-compliance – but no set rules on how to comply. So where does that leave UK online marketers?

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Google Plus For Business – White Paper Briefing

Since its field trial and subsequent public launch, Google+ has been capturing interest from all sectors, particularly for its potential value for businesses looking to expand their social media marketing strategy. Google+ pages were made available to brands in November 2011, and continuing development means that these pages are fast becoming a vital resource for any business.

This white paper will look at how to create and maintain a presence on Google+; the most recent evolutions within Google+; and how to combine a Google+ profile with other social media marketing as well as SEO/SEM.

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Location Based Marketing – White Paper Briefing

Location based Marketing through mobile applications presents a new hyper-targeted opportunity for marketers. But which applications should you engage with, and which businesses stand to benefit the most?

In this whitepaper you’ll understand how to harness the power of Facebook Places, Foursquare, Gowalla and Twitter Locations, discover what motivates application users to check in and learn how to use virtual rewards to incentivise user activity.

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