Yahoo is set to merge its search and display marketing departments, as its chief domestic sales officer Wenda Millard resigns.

The company hopes that the new structure will allow for a more streamlined process of marketing advertising space to its customers.

It has also been announced that David Karnstedt will be promoted to head of North American sales, following the appointment of co-founder Jerry Yang as CEO.

In a statement issued by Yahoo, Mr Karnstedt says that the new approach would also make the company able to provide a more tailored service to its customers.

"By taking a more holistic approach to advertising sales, Yahoo will become a more consultative seller, which should make buying complete solutions easier for our customers across Yahoo and our partner network," he said.

Just last week Bloomberg reported on the resignation of former CEO Terry Semel who during his time at Yahoo, saw shares rise from $4.06 (£2.03) in 2001 to $28.12 (£14.08) today.

Bloomberg also states that these shares experienced their first decline under Semel in 2006, following company’s delaying of a new ad program.

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