Businesses looking to maximise their search engine optimisation services should be looking beyond Google at alternative strategies, according to one expert.

Writing for Search Engine Watch, Bas van den Beld highlighted several key search tools focusing on niche or specific types of content that all marketers should be thinking about.

Mr Van Den Beld emphasised sites such as YouTube, which receives two billion views a day, as an opportunity of which search marketers will almost certainly be aware, but few have taken full advantage of.

"Many people are surprised to learn that YouTube is the second largest search engine," Mr Van Den Beld said, pointing out that the video sharing site deals with more searches than Bing or Yahoo.

With 1.5 million business-oriented queries on the site every week and a hugely diverse user base, YouTube is "the place to be", according to Mr Van Den Beld.

He added with YouTube videos showing up in Google's universal results, it offers another opportunity for marketers to get their products to the top of the web's biggest search engine.

Mr Van Den Beld also suggested social networking sites such as Twitter and Facebook as excellent options for marketers looking to broaden their search potential.

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