American consumers are more likely to read and act upon online ads than they were a year ago, according to a new study.

The survey of 1,053 web users by Opinion Research and Adfusion found that all types of internet marketing services are scoring better than they were in 2009.

According to the companies’ findings, the number of people who said that they are somewhat or very likely to respond to article-based marketing has risen from 51 per cent last year to 53 per cent in 2010.

Meanwhile, 40 per cent said that they are more open to search engine marketing, up from 39 per cent in 2009.

Furthermore, the number of people who said that they occasionally or regularly search online for products they have read about in web-based articles climbed from 50 per cent to 57 per cent.

Scott Stevenson, president of Adfusion owner ARAnet, said the figures show consumers are increasingly "tuning in to marketers’ online messages".

According to comScore, Google accounted for 65.5 per cent of internet searches carried out in the US during February, handling 9.4 billion queries.

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