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Alistair Harris is ClickThrough’s head of content. A double-award-winning senior journalist, Ali holds both the NCTJ and NCE qualifications and has more than ten years of experience in traditional press and PR. He has worked in digital marketing and SEO for the past three years and is passionate, enthusiastic and committed to quality.

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PPC Offer Extensions: Is Google Throwing the High Street a Lifeline?

New offer extensions in Google AdWords let PPC advertisers give exclusive deals or discounts to searchers – when they print off a voucher and shop in-store. ClickThrough’s head of content, Ali Harris, wonders if Google is throwing an unexpected lifeline to the High Street Double-dip recessions aside, online shopping has squarely taken the blame for…

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New Image Extensions Add to the Art of PPC on Google AdWords

PPC advertisers can now make use of image extensions in Google AdWords ads. Google has launched a beta test to see how searchers respond to richer content within AdWords text ads. Image extensions will allow PPC managers to dynamically insert relevant images alongside their ad text. For example, if a searcher uses Google to look […]

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Google Shopping Goes Entirely Pay Per Click On June 11th

Google Shopping will become an entirely commercial model from June 11 this year, according to the Inside AdWords blog. The transition to a PPC model began in February, when product listing ads were introduced to Google Shopping. Product listing ads feature large product images, and are triggered from a product feed in Google Merchant Centre. […]

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ClickThrough Marketing Celebrates Comic Relief SEO and PPC Success

Digital marketing agency ClickThrough Marketing has raised money and search engine rankings for Comic Relief’s Red Nose Day campaign on its 25th anniversary. ClickThrough provided SEO and PPC management services for the UK charity, with paid search funds provided by Google Grants, a version of Google’s AdWords advertising platform designed for charities. The strategies drove…

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YouTube Paid Videos – Why I’ll Pay YouTube Subs

Plans to introduce YouTube paid video subscriptions are being discussed. Despite getting billions of hits every day, Google has struggled to make the site profitable, and now appears to be considering making YouTube paid, as subscription-model rivals Netflix and Lovefilm gather strength.  Some commentators claim they won’t pay YouTube for video content that used to…

ClickThrough Marketing Provides Helping Hands With Digital Marketing

Internet marketing agency ClickThrough is celebrating after signing up live-in care specialists Helping Hands for SEO services. ClickThrough will focus on search engine optimisation as part of a digital marketing strategy designed to boost Helping Hands’ online visibility. Helping Hands, established in 1989, offers live-in care for elderly people suffering from conditions like dementia, Alzheimer’s…

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ClickThrough Boosts Digital Marketing and PPC Management Skills

Digital marketing agency ClickThrough is celebrating after its PPC management team earned Kenshoo Enterprise Pro Agency status. ClickThrough’s AdWords experts use Kenshoo PPC bid management software on a number of high-profile paid search accounts. The ClickThrough team already features 12 Analytics and nine AdWords qualified individuals – as well as seven staff with Bing Ads…

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Digital Marketing Agency ClickThrough Launches New Website

Digital marketing agency ClickThrough has relaunched its website – after expanding to offer web design services. The new site uses responsive web design (making it suitable for mobile, tablet and desktop users) and contains a wealth of digital marketing information, alongside details of ClickThrough’s services. ClickThrough, which manages digital marketing and search strategies for large…

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Facebook Launches 'Lookalike Audiences' To Aid Social Media Marketing

Facebook has officially rolled out  a new advertising app designed to help Internet marketers reach new audiences. The Lookalike Audiences ad tool is now available across the globe. The latest ad tool from Facebook joins its Custom Audiences tool, which offers marketers further ways to tap into their existing customer databases in order to develop […]

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