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Bryony joined ClickThrough Marketing in July 2017, after more than two years working as a content writer in both the e-commerce fashion and B2B marketing industries. She writes inbound content for ClickThrough Marketing and our client base. Bryony has a Master’s Degree in Writing and is HubSpot Inbound certified. Away from the world of content, she is an avid netball player and gym bunny.

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Why Failing Is Good

Our Analytics and Conversion Executive Rob Berry gives us an insight into the workings of CRO, with regards to failing and testing. Find out why failing is good. In the day-to-day workings of conversion rate optimisation, research on visual intelligence and analytics data is vital. By harvesting data and making good, detailed observations, we can…

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How To Successfully Merge Websites and Brands

If you’re planning on merging your website/brand with another, it’s imperative the brand’s online and organic presence doesn’t suffer. Our Head of SEO Jade Coleman explains how to avoid damaging your traffic, and key projects to this process. Penalty Check Before merging domains, it’s important to check both domains for manual and algorithm penalties.  A…

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How To Become An SEO Superhero

It’s time to grab your cape and channel your inner SEO champion. Our next live webinar will help you increase your knowledge and become the SEO superhero in your business. With Christmas around the corner, it’s important to improve and monitor your organic visibility even more so than usual. We are mindful that Google makes…

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Google AdWords Webinar Success

Last week, Ian Boyden hosted our Google AdWords webinar. Find out more about the topics discussed, and what sparked our audience’s interest. Our Head of Digital Paid Media Ian Boyden hosted a Google AdWords webinar on Wednesday 15th November. This live session explored how to avoid slips or trips at work with Google AdWords, and…

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PPC News Roundup: New Google AdWords Interface Features

Rachel Poole and Sarah Kemp detail the latest paid search industry news, including new features for the Google AdWords interface, Facebook’s auto dynamic ads and Black Friday ads from Bing. New Google AdWords Interface Features Just in time for Black Friday, Google has announced new features in the AdWords interface. Features include: Promotion extensions Custom…

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Singles’ Day – A Global Shopping Event

If you haven’t heard of Singles’ Day then you are not alone. If you know the Chinese e-commerce market, this won’t be a new term to you, but the rest of us are wondering what it is all about. Debbie Bissell and Jed Brookes-Lewis talk us through the ins and outs of this global shopping event. While Western audiences…

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Showcase Ads – Our Thoughts So Far

Back in July 2016, Google introduced its Showcase Shopping Ads. Our Senior Digital Paid Media Manager Adam Kilby runs through some key statistics we’ve come across since this release. Key Statistics Over the past 15 months, and with a very limited range of products, we have driven approximately £80k in revenue for one of our clients,…

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Maximise Clicks With Bing Ads’ New Automated Strategy

Bing Ads recently announced the full rollout of its new automated bid strategy, which is designed to deliver advertisers a maximum amount of clicks within their budget. Over a year ago, Bing Ads brought in the Enhanced CPC Bid Strategy, which automatically adjusts bids to ensure campaigns generate higher conversion rates and lower CPAs. Since this…

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10 Ways Your Brand Impacts Search Performance

Jade Coleman and Alison Humphries run through five ways “brand” can impact search performance, from both an SEO and Paid Search perspective.  SEO Perspective #1 Exclusivity Resellers like Amazon are a great way to reach a wider audience. However, due to the popularity, site strength and marketing budgets these types of websites have, they could…

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