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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.

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PPC News Roundup: AdWords’ Showcase Ads Display Collections

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including how AdWords’ Showcase Ads can display product collections, ad units for in-store products and a recent test from Bing. AdWords’ Showcase Ads Display Collections Just in time for the holiday shopping season, Google AdWords has released Showcase Ads to more countries. Tailored to fit…

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PPC News Roundup: AdWords Report – How Many Days To Conversion?

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ ‘Days To Conversion’ report, a new tab rollout for Bing Ads and how parallel tracking can influence landing page success. How Many Days To Conversion? Google AdWords now produces a report that can let advertisers know the approximate time it…

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PPC News Roundup: A Visual Refresh For The New AdWords Interface

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including new features for the AdWords interface, an increase in AdWords budgets and dynamic search ads from Bing Ads. A Visual Refresh For The New AdWords Interface To give users what it calls a “visual refresh”, Google AdWords has made new AdWords Scripts available in…

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PPC News Roundup: Snapchat Ads From Burger King and Sainsbury’s

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including Snapchat Ads from Burger King and Sainsbury’s, AdWords’ terms and conditions update, and Facebook’s monitoring of targeted ads. Snapchat Ads From Burger King and Sainsbury’s Do you have a pair of spectacles? Maybe so – but do you have a pair of Snap Spectacles?…

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PPC News Roundup: Automated Ad Suggestions Round Two

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including a refresh for AdWords’ automated ad suggestions test and Bing’s performance-based bid adjustments. Automated Ad Suggestions Round Two Earlier this year, Google launched its beta test that automatically released generated ads. Google has now made some adjustments in a bid to improve, as per…

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Introducing ClickThrough’s New SEO Account Director

We are pleased to announce that Jordan Moxham has been promoted to SEO Account Director. Find out more about what her new role entails. Jordan has played a pivotal role in the SEO team during her three years at ClickThrough Marketing. She has defined the blueprint for “best in class” account management and client relationships,…

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PPC News Roundup: Optimise Site Performance With AdWords’ New Feature

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ new ‘Searches’ card to optimise site performance; ads tested in local panels and Google’s ‘Landing Pages’ mobile assessment tool release. Optimise Site Performance With AdWords’ New Feature Google AdWords has a new way for users to stay finely tuned to…

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Introducing ClickThrough’s New Head of HR & Business Operations

We are pleased to announce that Michelle Plowman has been promoted to Head of HR & Business Operations. Find out more about what her new role entails. Michelle has played a central role to the smooth running of ClickThrough Marketing and has provided crucial operational support across each of our departments, and has deservedly been…

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