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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.

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PPC News Roundup: Automated Ad Suggestions Round Two

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including a refresh for AdWords’ automated ad suggestions test and Bing’s performance-based bid adjustments. Automated Ad Suggestions Round Two Earlier this year, Google launched its beta test that automatically released generated ads. Google has now made some adjustments in a bid to improve, as per…

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Introducing ClickThrough’s New SEO Account Director

We are pleased to announce that Jordan Moxham has been promoted to SEO Account Director. Find out more about what her new role entails. Jordan has played a pivotal role in the SEO team during her three years at ClickThrough Marketing. She has defined the blueprint for “best in class” account management and client relationships,…

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PPC News Roundup: Optimise Site Performance With AdWords’ New Feature

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ new ‘Searches’ card to optimise site performance; ads tested in local panels and Google’s ‘Landing Pages’ mobile assessment tool release. Optimise Site Performance With AdWords’ New Feature Google AdWords has a new way for users to stay finely tuned to…

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Introducing ClickThrough’s New Head of HR & Business Operations

We are pleased to announce that Michelle Plowman has been promoted to Head of HR & Business Operations. Find out more about what her new role entails. Michelle has played a central role to the smooth running of ClickThrough Marketing and has provided crucial operational support across each of our departments, and has deservedly been…

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Introducing ClickThrough’s New Director of Client Strategy and Retention

We are pleased to announce that Zoe Bates has been promoted to Director of Client Strategy and Retention. Find out more about what her new role entails. Zoe has shown great leadership and taken responsibility to lead the growth of our Paid Search business offering and department, and has now been appointed as Director of…

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PPC News Roundup: AdWords’ New Interactive Option With Call Bid Adjustments

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ recent call bid adjustment, Facebook’s ad ‘creep’ and the addition of vacation rentals to Hotel Search.  AdWords’ New Interactive Option With Call Bid Adjustments Google is releasing a brand new AdWords bid adjustment that is primarily focused on telephone calls, and will determine…

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PPC News Roundup: AdWords To Support Remarketing To YouTube Viewers

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords supporting remarketing to YouTube viewers, Facebook’s ad placements across alternative platforms, and 7 brand new AdWords interface features. Latest From Google AdWords: New Support System In Place For Remarketing To YouTube Viewers Google has now leveraged the ability to remarket search ads for…

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PPC News Roundup: AdWords New Headline Creator

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords testing a new headline feature, paid search pulling ahead of organic for summer goods, and Facebook introducing video to Dynamic Ads.  AdWords Tests Auto Create Ad Headlines Google AdWords has introduced a new feature to help advertisers create ad headlines…

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