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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.

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The Six Fundamental Areas Your SEO Agency Should be Focusing On

Beth Rimmer runs through the six key areas for any search engine optimisation strategy, including the importance of strategic management, all-important tech and content considerations, and why every SEO strategy should incorporate social media marketing.   One of the greatest benefits of working with an SEO agency is that it should provide you with an…

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PPC News Roundup: AdWords Introduces New Marketing Goals Website

Sarah Kemp and Rachel Poole bring you the latest in paid search news, including AdWords’ new Marketing Goals site, Bing’s end to Campaign Analytics, YouTube’s new carousel ads, and more. Google AdWords Introduces Marketing Goals Website Google AdWords has launched a new website that allows marketers to set up and track goals. AdWords’ new Marketing…

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PPC News Roundup: Bing Ads Launches Expanded Text Ads Worldwide

Sarah Kemp and Rachel Poole detail the latest in paid search news, including Bing’s expanded text ads release, click-to-text ad extensions come out of beta, and the launch of Google’s affiliate location extensions. Bing Ads Launches Expanded Text Ads Worldwide On 25 October 2016, Bing rolled out expanded text ads globally. Marketers are now able…

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PPC News Roundup: Google Pinpoints Top Car Dealerships In Ads

Rachel Poole and Sarah Kemp outline the latest PPC news and advice, including Google’s latest addition to the local 4-pack, format changes to PLAs, click-to-text testing in mobile ads and more.   Google Pinpoints Top Car Dealerships In Ads Google is testing a change to local ad packs which could specifically benefit car dealerships and…

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PPC News Roundup: Facebook Reveals New Tools & Ad Options

Sarah Kemp details the latest in paid search news and advice including Facebook’s latest endeavour into data measurement tools and ad formats, Twitter’s foray into native app ad campaigns, and a new Shopping tab in Bing Ads Editor. Facebook Announces New Measurement Tools & Ad Options On 21 September 2016, Facebook revealed five new measurement…

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PPC News Roundup: Bing Ads Introduces Data Comparison

Sarah Kemp and Rachel Poole bring you the latest paid search news and advice, including a data comparison update in Bing Ads, a new preview tool for expanded text ads, and how Google’s automated ad extensions can make it difficult to conduct granular optimisation. Bing Ads Introduces Data Comparison Bing Ads has added a comparison…

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PPC News Roundup: Bing Ads Keyword Planner Sees New Release

Rachel Poole and Sarah Kemp walk us through the latest in paid search news and trends, including new features from Bing Keyword Planner, a simplified experience in Facebook Ads Manager, and new feature in Google SERPs for travel shoppers. Bing Ads Keyword Planner Introduces New Features Bing Ads has introduced brand new features to its…

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