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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.

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How To Manage Your Paid Search Strategy During a Website Migration

Jade Coleman and Zoe Bates take a look at how to integrate your site migration plan with your PPC account, including insight on using tracking codes, aligning your AdWords account to your new site, and when to pause and resume your paid search advertising campaigns.  This post is adapted from our FREE eBook: Best Practice…

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PPC News Roundup: New AdWords Reports Show In-Store Visits

Sarah Kemp and Rachel Poole bring you the latest paid search news, including two new reports from AdWords to track in-store visits, changes to responsive ad formats, email management updates in AdWords, and Google verification for home service ads. New Google AdWords Reports Help Track In-Store Visits Google has released two new reports to help marketers learn more…

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Technical Spotlight: BrightEdge

Launched in 2007, BrightEdge is fast becoming the ‘go to’ tool for SEO practitioners. In this Technical Spotlight, our experts review the SEO and content performance marketing platform and explain how its keyword database, competitor recommendations and backlink data can help you map out a more productive SEO strategy. Table of Contents Key Features BrightEdge…

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PPC News Roundup: Bing Ads Experiments With Dynamic Search Ads

Sarah Kemp and Rachel Poole bring you the latest paid search news, including the latest addition to Bing Ads, Google AdSense distances itself from fake news sites, and Google reveals new format for price extensions. Bing Ads Testing Dynamic Search Ads Bing Ads has been testing Dynamic Search Ads in the US. These ads will…

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The Six Fundamental Areas Your SEO Agency Should be Focusing On

Beth Rimmer runs through the six key areas for any search engine optimisation strategy, including the importance of strategic management, all-important tech and content considerations, and why every SEO strategy should incorporate social media marketing.   One of the greatest benefits of working with an SEO agency is that it should provide you with an…

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PPC News Roundup: AdWords Introduces New Marketing Goals Website

Sarah Kemp and Rachel Poole bring you the latest in paid search news, including AdWords’ new Marketing Goals site, Bing’s end to Campaign Analytics, YouTube’s new carousel ads, and more. Google AdWords Introduces Marketing Goals Website Google AdWords has launched a new website that allows marketers to set up and track goals. AdWords’ new Marketing…

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PPC News Roundup: Bing Ads Launches Expanded Text Ads Worldwide

Sarah Kemp and Rachel Poole detail the latest in paid search news, including Bing’s expanded text ads release, click-to-text ad extensions come out of beta, and the launch of Google’s affiliate location extensions. Bing Ads Launches Expanded Text Ads Worldwide On 25 October 2016, Bing rolled out expanded text ads globally. Marketers are now able…

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PPC News Roundup: Google Pinpoints Top Car Dealerships In Ads

Rachel Poole and Sarah Kemp outline the latest PPC news and advice, including Google’s latest addition to the local 4-pack, format changes to PLAs, click-to-text testing in mobile ads and more.   Google Pinpoints Top Car Dealerships In Ads Google is testing a change to local ad packs which could specifically benefit car dealerships and…

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PPC News Roundup: Facebook Reveals New Tools & Ad Options

Sarah Kemp details the latest in paid search news and advice including Facebook’s latest endeavour into data measurement tools and ad formats, Twitter’s foray into native app ad campaigns, and a new Shopping tab in Bing Ads Editor. Facebook Announces New Measurement Tools & Ad Options On 21 September 2016, Facebook revealed five new measurement…

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PPC News Roundup: Bing Ads Introduces Data Comparison

Sarah Kemp and Rachel Poole bring you the latest paid search news and advice, including a data comparison update in Bing Ads, a new preview tool for expanded text ads, and how Google’s automated ad extensions can make it difficult to conduct granular optimisation. Bing Ads Introduces Data Comparison Bing Ads has added a comparison…

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