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An acknowledged expert on digital marketing, Dave was recognised in 2004 by the Chartered Institute of Marketing as one of “50 marketing ‘gurus’ worldwide who have shaped the future of Marketing“. Dave is also author of five best-selling books including Internet Marketing: Strategy, Implementation and Practice; and eMarketing eXcellence.

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5 Reasons Why It Pays To Forecast When Investing In Digital Marketing

Digital media have rightly been called ‘the most measurable ever’. Never before has marketing been so measurable or accountable. This gives us a great opportunity to forecast business outcomes from our investments in marketing activities which helps communicate our targets more confidently and gives us and our colleagues more confidence. But this is only the…

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Getting the Right Balance of Paid, Owned and Earned Media

Dr. Dave Chaffey details the need for ‘always on’ media and how to reach users at each stage within the lifecycle marketing model, filling the gaps by using specific SEO, and social media marketing tactics. One of the biggest changes in marketing over the last decade has been how digital marketing has introduced new, low-cost…

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How To Integrate Your Marketing Communications in 2017

Integrating your marketing communications activities in 2017 Given the increase in importance of digital marketing activities to reach and influence our audiences, we have naturally seen the creation of new roles in businesses to manage them because of the specialist skills needed. You can’t manage or control search marketing or marketing automation if you don’t…

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Which Digital Marketing Activities Should We Focus On In 2017?

Dr. Dave Chaffey considers what digital marketing tactics businesses should adopt for 2017, with content marketing once again proving a major focus for the year ahead. Digital marketing has given us many opportunities for communicating digitally with our audiences as this list of more than 100 marketing channels by consultant David Sealey shows. This presents the challenge…

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Is Mobile Marketing Really as Important as we Think it is… Think ‘Multichannel Majority’ not ‘Mobile First’

Dr. Dave Chaffey explains that, while we may live in a mobile world, ignoring ‘traditional’ devices is a costly mistake made by many digital marketers. The multichannel age is upon us. In a sense, the commercial importance of ‘mobile search’ and the popularity of searches on smartphones is ‘old news’. It’s now more than two years since we…

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8 All-Too-Common Mistakes Brands Make When Managing SEO

Dr. Dave Chaffey provides his expert insight to help marketing managers prioritise their SEO activities, with his list of eight mistakes to avoid. Recently, I ran a pair of in-company training workshops for a business made up of around 20 brands operating in different B2B sectors. In the intro ice-breaker we discussed the main ranking factors…

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Did You Know You Can Review Your Website Visitor Demographics in Google Analytics?

Dr. Dave Chaffey provides his expert insight into using the Demographics and Interests report in Google Analytics. In last month’s article on the ClickThrough Marketing blog I talked about the new insights on search marketing available in Google’s search console. Following on from this, here’s another less well-known feature in Google Analytics, which provides interesting insight…

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