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Ian has been working in advertising for the last five years, and now specialises in working with e-commerce brands such as Dunelm, Halfords Autocentres and Jones and Brantano. Ian loves to work with clients building their paid search strategies and delivering year on year growth in revenue. Outside of work, Ian is a keen musician playing in a band and enjoys playing golf and going to the gym.

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Why The 4 Ps Are Essential To Paid Search Forecasting

Our Head of Paid Search, Ian Boyden, gives us a brief update on the four ‘P’s of Paid Search, and why they are absolutely essential to your forecasting process and maximising ROI. Paid Search campaigns have the potential to deliver industry-leading results, for any business with a sound marketing strategy and proposition. Many businesses are…

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Black Friday 2017 – Quick Wins To Deploy In Your PPC Strategy Now

Make the most of this year’s Black Friday retail bonanza with a paid search campaign that is fully optimised to maximise your revenue opportunities. Ian Boyden offers his top tips for getting more from your Black Friday campaigns this year. Last year, Black Friday saw a total spend of £1.23bn on online retail sites, meaning a 12.2%…

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8 Paid Search Tactics to Get The Most from Your Black Friday Campaigns

Make the most of this year’s Black Friday retail bonanza with a paid search campaign that is fully optimised to deliver. Ian Boyden offers his eight top tips for getting more from your Black Friday campaigns this year. Black Friday 2015 generated more than £1.1 billion in retail sales, while the entire Black Friday and…

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