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Jack Adams is a copywriter at ClickThrough Marketing, and is a qualified journalist. Jack also has a degree in Journalism, with a specialist focus on citizen journalism, which includes blogs, web content and social media.

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Google: Penguin 3.0 Algorithm Update is Complete

Following significant speculation over the past weeks, Google has officially confirmed it has finished rolling out the latest update to its Penguin algorithm – Penguin 3.0. A Google representative confirmed to Search Engine Land that the update – the first in more than a year – rolled out last Friday (October 17). Then in a […]

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Facebook explains decline in organic reach on social media site

Facebook has moved to explain why businesses are seeing a drop in their organic reach on the social media site. Vice president of ads, product marketing and Atlas solutions, Brian Boland, has responded to the questions received by Facebook regarding the issue. At the end of last year (2013), Facebook revealed that it had made […]

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Google Launches My Client Center Scripts For All AdWords Users

Google has made scripts available within My Client Center (MCC) to all users of its AdWords service . My Client Center is a tool that enables PPC marketing professionals to manage multiple accounts on AdWords from one dashboard. Essentially it’s a time saver. With MCC scripts, users will now be able to implement and manage […]

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Facebook Launches Mobile Advertising Network

Facebook has announced the launch of its much-anticipated mobile advertising network – the Facebook Audience Network. The network will enable marketers to advertise on third-party mobile apps, without having to worry about selling the ads, targeting them to the appropriate audience, or handling engagement measurement. All of this will be handled by the social media […]

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Facebook Readying Mobile Ad Network For F8 Launch?

Facebook is reportedly set to announce a new mobile advertising network at the upcoming Facebook F8 conference. The social media giant’s mobile advertising offering has become an increasingly popular option amongst advertisers around the world, as more and more people log-in to access their accounts from mobile devices. Earlier this year (2014), eMarketer forecast that […]

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Google Unveils New AdWords Innovations – Including App Ads Feature

Google has announced that it will launch three new AdWords updates over the next couple of months. Unveiled yesterday (April 22), the updates will include app ads, more insightful reporting features and enhanced tools that will enable advertisers to carry out bulk actions directly from their AdWords account. With the app ads feature, advertisers will […]

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Google Launches AdWords Editor Update 10.4

Google has announced that it’s released an update to its AdWords Editor. A commonly used tool in pay per click marketing, it allows account managers to manage larger accounts more effectively and efficiently. One of the key benefits it provides is that it allows users to continue making adjustments to their campaigns whilst offline – […]

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Bing Updates Snapshot Search To Feature 150m New Entities

Bing has announced that its updated the Snapshot feature displayed in its SERPs (search engine results pages). The update has added 150 million new entities to the feature, including lawyers, dentists, doctors, real estate properties, in addition to celebrities. Similar to the Google Knowledge Graph, which collects information on notable public figures that searchers might […]

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Bing Launches Product Ads In The US

Bing has announced the launch of Product Ads in the US. The product was initially trialled in July last year (2013), and allows advertisers to display ads in Bing and Yahoo!’s SERPs (search engine results pages) for commerce related searches. The Product Ads feature similar types of information featured in Google’s Product Listing Ads (PLAs) […]

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US search engine market share figures steady in February

comScore’s latest set of US search engine market share figures have shown that Microsoft saw a marginal increase, whilst Yahoo! and dominant force, Google, saw marginal decreases in a month of unremarkable changes. The data, which reflects only those searches which users have intent to interact with (explicit core searches), showed Google saw its share […]

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